AI Expertise
Our Digital and AI Expertise for the Pharmaceutical Industry
Our CRM Epertise for Pharma
For over three years, Maquetting has developed a unique technical expertise that enables the integration of Artificial Intelligence (AI) and GenAI-type modules into digital solutions designed for the pharmaceutical sector.
We combine technological innovation, deep pharmaceutical industry knowledge, and healthcare CRM proficiency to help laboratories meet the challenges of their digital transformation.
Digital Accelerator
Harness the power of your healthcare CRM
We fully leverage the latest developments in healthcare CRM platforms when it comes to Generative AI and AI technologies:
- Veeva Vault CRM – GenAI features: Vault CRM Bot & Vault CRM Voice.
- Salesforce Life Sciences Cloud (LSC4CE) – Agentforce functionalities.
- IQVIA OCE – Native Next Best Action and HCP journey orchestration.
We integrate generative AI and intelligent recommendation features to:
- Develop custom AI agents that automate the creation of compliant content (eADVs, dosage sheets, Approved Emails).
- Enhance decision-making through Next Best Action (NBA) recommendations.
- Orchestrate personalized omnichannel campaigns for healthcare professionals (HCPs).
Result
A proven expertise that enables laboratories to increase productivity, strengthen HCP engagement, and ensure communication compliance — all while adhering to an internal AI Charter.
Maquetting & AI LLM
Our Expertise Covers the Full Spectrum of AI Models to Address All Your Challenges
- Open-source AI: Maximum confidentiality with on-premise or server-based deployment (LLaMA, Mistral).
- Cutting-edge proprietary AI: Harness the power of industry leaders for your most demanding tasks (OpenAI, Claude, Gemini).
What AI can change for you:
Integration of GenAI Modules and Agentforce Specialization within Veeva Vault CRM and Salesforce Life Sciences Cloud (LSC4CE)
Designing compliant, engaging content — from e-detailing materials and product sheets to approved emails
Tailored AI recommendations to enhance decision-making in the field
Design and orchestration of measurable, high-impact omnichannel campaigns
Our dual expertise enables us to choose the most suitable technology for your objectives, seamlessly integrating it within your CRM ecosystem and tailoring it to your unique needs."
Why Choose Maquetting?
- AI specialists dedicated to pharma: Expertise in content generation, Next Best Action (NBA), and intelligent recommendations.
- Healthcare content experts: SEO-optimized, relevant, and fully compliant medical writing.
- Mastery of leading CRMs: Veeva, Salesforce, and IQVIA.
- Continuous innovation: Rapid adoption of the latest AI and CRM capabilities.
- Strict compliance: Full adherence to GDPR, HIPAA, CNIL, and pharmaceutical communication guidelines.
Tell us about your project!
We turn your ideas into digital healthcare experiences that make a difference.