CLM/eDetailing vs Interactive PDF
Designed for medical visits — whether face-to-face or remote through a CRM platform (e.g., Veeva, IQVIA OCE, Salesforce LSC) — eDetailing materials or CLMs do not play exactly the same role as interactive PDFs, even if they may appear similar. CLM (Closed Loop Marketing / eDetailing) This is a software solution (e.g., Veeva CLM, IQVIA […]