Designed for medical visits — whether face-to-face or remote through a CRM platform (e.g., Veeva, IQVIA OCE, Salesforce LSC) — eDetailing materials or CLMs do not play exactly the same role as interactive PDFs, even if they may appear similar.
CLM (Closed Loop Marketing / eDetailing)
- This is a software solution (e.g., Veeva CLM, IQVIA OCE) that enables sales representatives to present dynamic digital content via tablet or computer during their meetings with healthcare professionals.
- E-detailing refers to the interactive content loaded into the CLM: modules with navigation, quizzes, videos, interactive charts, buttons, personalized scenarios, and animations.
- Interactivity and visual animations enhance memorization and strengthen message impact, leading to better engagement.
- The CLM automatically collects usage and interaction data, allowing for analysis of HCP engagement and optimization of future campaigns.
Interactive PDF
- This is a PDF file enhanced with clickable areas, links, and sometimes basic animations (audio/video or simple forms), viewable on a computer or tablet using a compatible reader.
- The interactive PDF remains static: it does not collect usage data and offers limited customization or animation functionalities.
Key Feature Comparison
In Summary:
- CLM/eDetailing = impactful, interactive, personalized, CRM data–driven, performance- and analytics-oriented.
- Interactive PDF = practical, lightweight, easy to share, but limited in tracking and analysis.
Conclusion
A CLM/eDetailing system is the reference tool for modern pharmaceutical engagement: it enables dynamic, personalized, measurable, and compliant presentations while improving effectiveness through interaction data analysis. An interactive PDF is useful for autonomous document sharing but lacks the intelligence, personalization power, and tracking capabilities required to maximize commercial engagement in healthcare.