Automation et CRM
Marketing Automation and Healthcare CRM
For over 10 years, Maquetting has been designing interactive eADVs and CLMs. These tools transform the way pharmaceutical laboratories communicate digitally with healthcare professionals (HCPs). Connected to leading healthcare CRMs (Veeva, Salesforce Life Sciences Cloud LSC4CE, IQVIA OCE), these materials help engage HCPs and HCOs (Healthcare Organizations) through immersive, dynamic, and personalized content. Maquetting supports pharmaceutical laboratories and healthcare organizations in implementing high-performance, compliant marketing automation strategies aligned with field activities
- Salesforce Marketing Cloud (SFMC), Marketo, Pardot, Webmecanik, Adobe Campaign
- Veeva CRM, Vault CRM, Salesforce Life Sciences Cloud (LSC / LSE / LSC4CE), IQVIA OCE.
Maquetting designs, adapts, and deploys your materials and campaigns across these environments to connect marketing, medical, and sales teams through reliable data and consistent HCP journeys.
Healthcare Marketing Automation: Our Platform Expertise, Your Strategic Advantage
Which marketing automation solution best fits your needs, requirements, and level of digital maturity?
Maquetting masters the market’s leading platforms and supports you in implementing high-impact campaigns, ensuring technical compliance, marketing relevance, and alignment with your omnichannel objectives.
Salesforce Marketing Cloud (SFMC)
The Global Standard for International Laboratories
- SFMC is the leading marketing automation platform in healthcare.
- Its powerful orchestration and integration with the Salesforce Life Sciences Cloud (LSC / LSC4CE) make it a benchmark for multichannel campaigns used by global pharmaceutical companies.
Maquetting helps teams unlock its full potential — strengthening personalization and measuring real-world impact.
Webmecanik
Agile and Efficient Performance
- Webmecanik combines flexibility, rapid deployment, and optimized costs.
- Favored by agile business units and mid-cap organizations, it enables targeted campaigns without reliance on complex ecosystems.
Maquetting structures and optimizes its use to maximize HCP campaign performance and ensure regulatory compliance.
Mailchimp
Simplicity Serving Agility
- Ideal for local initiatives or quick communication relays, Mailchimp integrates seamlessly into broader digital ecosystems.
Maquetting enhances its professional use, ensuring consistency, compliance, and operational efficiency.
Veeva Campaign Manager NEW
The New Player in Healthcare Marketing Automation
- Integrated into the new Vault CRM suite, Veeva Campaign Manager strengthens Veeva’s customer-centric vision by unifying marketing, emailing, and field activities.
- Designed to centralize data and align communications with HCP journeys, it fits into a fully integrated Veeva ecosystem.
Maquetting closely follows its evolution, anticipating integration and adoption opportunities for partner laboratories.closely follows its evolution, anticipating integration and adoption opportunities for partner laboratories.
Our Expertise
Implementation & Orchestration
Development, configuration, and management of automated healthcare campaigns.
Content Creation & Production
Design and integration of newsletters, email campaigns, mass mailings, Approved Emails, RTE, landing pages, surveys, forms, multichannel messaging, and digital assets compliant with pharma standards and approval guidelines.
HCP Segmentation & Targeting
List creation, scoring, and automation for precise and measurable targeting.
Regulatory Compliance
Strict adherence to email best practices (GDPR, opt-in, MLR).
Performance Analysis
KPI tracking, reporting, and continuous optimization to enhance campaign performance.
Key Concepts in Marketing Automation
Scoring, HCP segmentation, nurturing, triggers, workflows, reporting, CRM integration, A/B testing, content personalization, and multichannel management: email, SMS, mobile push…
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Our Strengths
Maquetting Advantages
A “Healthcare Expert” Studio
Creative professionals fluent in pharma language and medical codes.
Pixel-Perfect Development
A technical team that’s precise, reliable, and multi-platform.
Integrated Project Management
From concept to launch — we handle everything.
Field & Marketing Automation Expertise
Well-orchestrated, high-performing campaigns aligned with healthcare CRM realities.
Let’s Talk About Your Projects
We turn your ideas into digital healthcare experiences that truly make a difference.